Ochopiñas
Overview
Ochopiñas is a cuban company that produces a sweet pale cuban rum made with eight different species of pineapple.
Ochopiñas is a cuban company that produces a sweet pale cuban rum made with eight different species of pineapple.
Approach
This brand was made to get away from a traditional look at rum and twist it to become more contemporary and less intimidating. It is supposed to appeal to a younger audience, above 21, who like to drink, but don't like the bitter taste.
This brand was made to get away from a traditional look at rum and twist it to become more contemporary and less intimidating. It is supposed to appeal to a younger audience, above 21, who like to drink, but don't like the bitter taste.
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